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Freelance Graphic Designer

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Responsive Web Design Responsive Web Design

Responsive Web Design

design & printing

Two-fold brochure for Pamela’s Pilates in So.Lake Tahoe

Pamela from Pamela’s Pilates was referred to me in 2012 for help with her branding and advertising. She had a solid monolith logo graphic, and a colour direction in the teal region, a beautiful expanded studio but everything in the marketing department was chop shop work with too many distractions. Her caring, intelligent personality and mind body flow of the pilates experience was not coming across in her marketing. So, together with Pamela’s witty fun, playful ideas we came up with a style that works for her print & web marketing. We went with a new responsive website using a WordPress CMS. For social media we’ve taken the visually popular instagram stream for pamelaspilates and have it flowing into her  sidebar of the site.  For her business cards we went with a 2.5×2.5″ square card, rounded corners with a silk laminate and spot uv finish… fancy.

“Special thanks to Crystal Ricotta, for putting my goofy ideas together to create my amazing responsive website design, cards, flyers, promos etc. SHE has helped put me on the pilates map to create a successful business. Her marketing ideas and up-to-date creative abilities always add the “WOW” factor ! Every thing from my business cards to “swag”… she comes back with something so great, that I had never thought of… and completely awesome… she is a true “Crystal!” ~Pamela’s Pilates


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